For operators in different regions, there are various ways to create a wonderful dinosaur show or a small dinosaur exhibition with 50,000 US dollars. Moreover, the difficulty varies as well. How to make good use of these 50,000 US dollars has become the key issue.

Based on our years experiences, we generally recommend three different dinosaur exhibits as animatronic dinosaur, lifelike dinosaur costume and baby dinosaur puppet for the show / exhibition. They can serve the show very well and create the most economical and practical “Jurassic World” for the visitors attending the show.

The first problem to be solved is how to allocate these 50,000 US dollars to create a splendid dinosaur show in an appropriate way.

QUICK FACTS:

#Determine what mode you are presenting in
#Allocation of venue rental fees
#The allocation for purchasing dinosaur exhibits and decorations
#Dinosaur riding equipments with high return is worth considering purchasing
#Occasion inspection
#Formulate and implement effective marketing plans
#Go it your dinosaur show

Determine what mode you are presenting in

Typically, a dinosaur show can be divided into two conventional patterns. Both of them attract visitors through interactive entertainment mode.

• Find a venue, arrange life size dinosaur models / sculptures, and decorate it with artificial plants and other elements to create an atmosphere of dinosaur exhibition
• “Business Performance Event“. The dinosaur owners showcase their dinosaur exhibits and perform on various occasions to create an atmosphere of Jurassic Interaction through theme performances

These two modes each have their own advantages and disadvantages. You need to determine which one suits you better based on the city you are in, the population and the entertainment consumption pattern. According to our experience, most customers would opt for the second mode. They only need to invest the entire 50,000 US dollars in purchasing the dinosaur exhibits. However, for the second mode, it might require you to have a warehouse to store these 50,000 US dollars worth of dinosaur exhibits. Roughly speaking, about 15 dinosaur models that are 4-5 meters long each can be accommodated.

Allocation of venue rental fees

The economic levels of each country vary, and the rental fees for venues also differ greatly. Based on our experience, we think that the rent for the venue should not exceed 30% – 40% of the total investment (50,000 US dollars). Also, the duration of the exhibition should not exceed one month.

If the investment is too big, your remaining funds will be limited for purchasing exhibits and decorations and other related expenses. In the end, will encounter a situation where there is a large area but only a few small dinosaurs. This would seriously undermine the tourists’ experience and the exhibition might even turn out to be a failure.

The dinosaur exhibition was at its peak during the first week or two! On weekends or after work on weekdays, parents will take their children to visit the dinosaur exhibition. Over the next two weeks, more people will be streaming in, and it will also be showcased on local social medias. Herein, the operator has the opportunity to make more money. However, after three weeks, the popularity will gradually decline. By then, the rental fee for the venue might not be enough to cover your income. So, one month after the expiration, considering the next place for the dinosaur exhibition during the tour.

The priority consideration for the venue is…

• Shopping Mall – A place where gathers a lots of people . People who come to the mall will definitely pay high attention to the mysterious dinosaur exhibition.
• Park – A place where people are willing to take their children on weekends. If a child sees a dinosaur exhibition in the park, he or she will be unable to resist the urge.
• Outdoor Forest – The venue is vast, and it can almost save the labor-decorations cost. And the rent is relatively cheaper.

Dino Expo at The Mall – Video Display:

The allocation for purchasing dinosaur exhibits and decorations

A splendid and successful dinosaur show or exhibition owes its success to the wonderful interactive performances of the “main characters“. This protagonist is undoubtedly the Dinosaur Exhibits. We suggest that 50-60% of the 50,000 US dollars is invested in purchasing exhibits and decorations. (If your mode is Business Performance, it can be 90% – 100%)

(1). Animatronic Dinosaur – Arrange magnificent and imposing Tyrannosaurus Rex, Stegosaurus, Ankylosaurus, Brachiosaurus, etc., as well as agile and lively Velociraptor, Dilophosaurus, Ornithomimid, etc. Once these dinosaurs appeared, it seemed as if they had brought people into the real Jurassic Park.

Animatronic Dinosaurs Recommend >

(2). Real Dinosaur Suit – After the actors have put on the dinosaur costumes, they can immediately transform into Real Dinosaurs. Lifelike Dinosaurs can chase after the visitors who came to the exhibition site, can roar at them, can interact with them, can make pranks and so on.

Real Dinosaur Suit Recommend >

(3). Baby Dinosaur Puppet – The actor carries the little dinosaur into the exhibition area. He controls the little dinosaur with his hands, making it open mouth to croak, blink its eyes, shake its head and so on. Once children saw such cute baby dinosaur, they would definitely be unable to resist the urge to touch them.

Baby Dinosaur Puppet Recommend >

The following are three most mainstream dinosaur exhibits. Basically, with the presence of mainstream exhibits, a splendid dinosaur show or exhibition can be successfully launched. Surely, some popular dinosaur-themed decorations can also be considered for purchase.

Dinosaur riding equipments with high return is worth considering purchasing

After purchasing 3 mainstream dinosaur products, can also consider buying dinosaur riding equipments from the perspective of investment return. They are the exhibits that bring the most direct benefits to customers. Do children or adult visitors want to ride the Dinosaurs? Just pay the money. Whether in a dinosaur exhibition or in a dinosaur-themed park, these bring the most convenient interactive incomes.

Recommend 4 style dinosaur rides here:

(1). Animatronic Dinosaur Ride (shaking & lifting) – Tourists can simply ride on dinosaur’s back, and the dinosaur’s body will float up and down or back and forth.

(2). Dinosaur Riding Car – The child is riding on the back of the dinosaur, directly controlling the little dinosaur by manual operation.

(3). Dinosaur Parade Ride – Tourists ride on the back of the dinosaur, directly controlling the 4 meters long dinosaur ride by manual operation.

(4). Walking Dinosaur Ride – Tourists or children can directly ride on the back of the dinosaurs and manually control the direction of their movement.

The 50,000 US dollars is still a limited amount of money. Therefore, the share ratio can be appropriately reduced in mainstream dinosaur products, and the surplus funds can be invested in purchasing dinosaur riding equipments. Once these riding equipments are introduced into the dinosaur exhibition, the speed of generating revenue will increase significantly.

Occasion inspection

After determining the funds allocation and obtaining the exhibits, it is necessary to inspect the venue and conduct a rehearsal for the Dinosaur Show based on the venue conditions. Only conducting thorough rehearsals and formulating contingency plans for all kinds of unexpected situations, thay it is successfully accomplished.

• Based on the venue size, plan the locations for the dinosaur exhibits
• Based on the exhibits locations, plan the positions for vegetation or other dinosaur-themed decorations accordingly
• Plan out the route that the interactive dinosaur show should follow
• Plan the tourist’s tour route carefully
• Come up with a contingency plan for possible emergencies

Formulate and implement effective marketing plans

There is no doubt that you only have 50,000 US dollars. The way to achieve marketing with less investment is to promote through Social Media. Maximize the advertising effect by targeting the most frequently used APPs by the common people every day.

What are the promotion channels:

TIKTOK: there is no doubt that this is the best publicity platform.
1. You can set up an account for your small dinosaur exhibition or show, and invest some funds appropriately for promotion and publicity in your local area or surrounding cities.
2. You can also enlist the help of local influencers (even if their fan base is around 3,000 or so. Of course, the more fans the better. It depends on your budget.) to promote your exhibition.

FACEBOOK: This platform places greater emphasis on recommendations related to life and travel! Similarly, you can adopt the same promotional approach as TIKTOK, but it would be better to meticulously prepare the promotional materials in the form of pictures and texts.

LOCAL MEDIA & FORUMS: Collaboration with the media is a traditional mode. Its advantage is that convey information relatively well to the olders, such as parents of children or grandparents. This way, it could also potentially increase the probability that bringing the children to visit the exhibition.

X: The promotion strategy can also be similar to FACEBOOK. Both pictures and videos are key contents.

Please ensure that the investment in the above-mentioned promotion platforms does not exceed $1,000 – $3,000. This way, it won’t involve a large-scale diversion of the total funds you have set aside for your dinosaur show. It’s also a good way to achieve great results with limited resources.

Objectives for Cooperation Promotion:

SCHOOL – Communicate with the leaders or managers of local kindergartens, primary schools and secondary schools to promote the dinosaur exhibition. Enable students to acquire extracurricular knowledge and enjoy the pleasure of interactive teaching. Some of the funds from the exhibition can also be allocated to the school, enabling them to organize publicity.

MUSEUM – Jointly promote the dinosaur exhibition. Once tourists purchase tickets to visit the dinosaur exhibition, they can visit the local museum with the ticket stubs and participate in the joint interactive activities. Museum can rent out some of the dinosaur models in the exhibitions to attract more visitors, and the operators of dinosaur exhibitions can also raise ticket prices to obtain higher profits. A portion of the funds thus obtained can be given to the museum as a joint reward.

THEME PARK – The marketing strategy can be similar to that of a museum. As a result, the exhibition operator can also take this opportunity to purchase more dinosaur models and sell them to theme park.

After the promotion strategy in the platforms has been determined, it is necessary to incorporate the most direct methods of generating cash flow, namely “selling souvenirs” and “pre-selling tickets“. To do a good job in the peripheral “Dinosaur-themed Souvenirs” selling booths at the exhibition, items such as T-shirts, mugs, books, and toy models with dinosaur themes are all best-sellers.

And the advance sale of tickets can bring in the revenue. This income can be sold at 70%-80% of the full ticket price. The main strategy is to tap into the mentality of the first wave of “tourists taking advantage of the situation for freebies”. Once the first wave of tourists arrive and have a good experience, more tourists will come as the word-of-mouth effect spreads.

Go it your dinosaur show

After meticulous planning and investment in marketing, all that remains is to actually put together this dinosaur show. With an investment of 50,000 US dollars, the scale and specific implementation that different countries can achieve may vary. Please allocate the investment for the above six schemes based on the consumption situation in your areas.

Implementation suggestions in North America or Europe:

The labor costs in these places are very high. If you want to find a place where you can carefully arrange various dinosaur exhibits and create a Jurassic-themed atmosphere, 50,000 US dollars might be too limited. Therefore, it is suggested that the main form of the show should be interactive dinosaur performance. This way, a great deal of expenses for exhibition setup and human resources can be saved. The the brand effect of the interactive dinosaur performance can be created.

Implementation suggestions outside North America and Europe:

The labor costs in these places are relatively advantageous. The show can be upgraded to a certain extent and transformed into a Dinosaur Exhibition that allows for a longer visit. Thus, in the exhibition, interactive performances can also be integrated. This makes the exhibition more enjoyable and entertaining.

Conclusion

This is a carefully compiled and meticulously prepared 50,000 US dollars usage guide for organizing a dinosaur exhibition or a dinosaur show. If you have doubts about any of the above steps, please feel free to contact us at any time. You can also share your experience in organizing dinosaur exhibition here. Our mission is to solve the problems for our clients. $50,000 is not a huge sum of money. However, if you can entrust us with the idea that we can help you invest less while still achieving a quick return, it would be a great honor for us.