Basically, the customers who purchase our animatronic dinosaur suits, are all for renting out the Interactive Dinosaur Show business. The main point is to incorporate Real Dinosaurs Performance into various activities and festivals, thereby enabling to attract greater attention and traffics. The activities included children’s birthday parties, various sports events, school events, anime exhibitions, etc. Festivals include various kinds of festival parades, Halloween parties, and various music festivals, etc.

Based on our years experience in dealing with relevant clients, we have summarized some operational guidelines for renting dinosaur costumes. We hope these can provide some reference for beginners who want to start a dinosaur suit rental business.

QUICK FACTS:

#Determine the quantity of dinosaur costumes to be used
#Decide whether you wear the suit to perform or hire actors to do it
#Establish standards for performance fees and hourly rates for actors
#Marketing promotion
#Give a good performance

Determine the quantity of dinosaur costumes to be used

The investment returns, management operations and scheduling planning for renting out one dinosaur costume for performances and renting out multiple dinosaur costumes for performances are all different. You can purchase the required dinosaur suit props according to your budget, and then plan out how to operate them more efficiently.

• The operation of a dinosaur suit is relatively simple. You just need to master the charging for the performance time and the marketing promotion afterwards.
• When it comes to operating more than 2-3 sets of dinosaur costumes, it becomes relatively complicated. Besides the charges for time and marketing promotion, also needs to consider details such as hiring costume wearers, paying their salaries, transportation for costumes, and how to allocate the rental costs for performances when they are held simultaneously in two places.

The dimensions of the crate for packaging dinosaur suit – length 2.4 meters, height 0.8 meters, width 0.8 meters. Therefore, when it is transported to the event site, there will be a corresponding transportation vehicle to load it.

Decide whether you wear the suit to perform or hire actors to do it

After putting on the dinosaur costumes, immediately transforming into a Real Dinosaur and interact with the audience for performances! You should decide whether to wear dinosaur costume by yourself to perform or hire actors to wear the costumes for the performance based on the dinosaur costumes you have.

The advantages of wearing dinosaur suit by self:

• The cost of hiring actors can be saved
• Earning more by renting out own performance
• The operation system is more simple and only consider “the lease duration”, “Charge for hour performance”, “marketing promotion”, and “Transporting by driving own car”

The advantages of hiring actors:

• Rent out more dinosaur suits for performances to generate profits
• Operate the business of renting out dinosaur shows in multiple locations
• Create a better personalized IP brand for dinosaur shows
• Form a large-scale interpretive company and then engage in the cultural and creative industry

Wearing a dinosaur costume by self to stage shows is usually a relatively simple business after purchasing the suit. After purchasing several or even dozens of dinosaur costumes, need to hire actors to perform, thus forming a cultural and creative industry. The vision should be set even further ahead.

Establish standards for performance fees and hourly rates for actors

Only reasonable remuneration can ensure your rental business continuation; Only reasonable hourly rates for the actors can guarantee the continuous investment returns for your multiple dinosaur costumes.

Due to the differences among countries and regions, the charges for performances vary accordingly. However, after our communication with our regular clients and actual online research, we can still determine a charging standard. That is, the daily salary for a performance period of 2-3 hours is based on the local median wage standard. If it’s for a day’s performance (8-10 hours), the fee can be charged at around three times the mid-point daily rate.

The determination of the hourly rate for the actors:

• Provide the payment at 1.2 – 1.5 times the local weekly salary
• A temporary performance for 1-2 days, the normal daily salary settlement will be given at the midpoint

Marketing promotion

Once your dinosaur props are in place and the hourly rate is set, you should think about how to expand your dinosaur performance rental business. Investing in social media to promote your business is undoubtedly the best low-cost channel. Sure, you can also reach out to various malls, cultural and creative enterprises, theme parks, theaters, cinemas, performance companies, etc. that need Concert and Performance services, in order to gain access to people networks.

Investment in social media:

TIKTOK – At present, it is the best platform for social media promotion! You can create an account by self, post interesting videos of dinosaur performances, and promote business of undertaking interactive dinosaur shows. Meanwhile, you can also hire local influencers to promote business. Make full use of the best short-video platform in the world.

INSTAGRAM – Pay more attention to sharing pictures! Upload the interesting pictures of the “Dinosaur Interactive Performance” well and describe what you do.

FACEBOOK – Its promotion model is similar to that of Instagram.

The above three are basically the three mainstream models of social promotion! Surely, in order to obtain more traffics quickly, you should allocate a budget for this and get your business running as soon as possible. It is necessary to focus on local promotion and start from the nearest business.

Proactive connection for offline customers:

By visiting in person or making phone calls, connect with the operators or managers of various shopping malls, cultural and creative enterprises, theme parks, theaters, cinemas, and performance companies, etc., to promote your performance business.

Set up your own website:

Build a website and optimize its content! Maintain a steady supply of high-quality content on the website to facilitate the promotion of the business on search engines such as Google. Surely, you can also directly allocate the budget to promote business through search engines.

We recommend JURASSIC EXTREME as example, a company that has been operating in the business of specialized dinosaur interactive performances for over ten years.

Give a good performance

After obtaining the dinosaur props and conducting various promotions, it’s time for you to officially launch the dinosaur rental business! During this period, you should master the mode of conducting interactive performances with dinosaurs. That is, by wearing dinosaur costumes, performing those interactive shows.

• Walking with visitors or aduience
• Pulling off all kinds of interesting pranks by the dinosaurs
• By eye blinking, roaring and so on to shout at the audience
• Moving one’s body to dance
• Chase and play around with children together
• Compete with children in a race
• Sing the birthday song for the children

All of the above are relatively popular performance modes. As the operator or the actor you hire, should practice more.

Conclusion

After you have accomplished the above five points, you will have a high probability of successfully operating the dinosaur suit rental business. If the operation lasts long enough, it can be transformed into the creation of a cultural and creative IP related to dinosaurs. Surely, if you have already engaged in such leasing business, you can share your experience here. Welcome to exchange your insights.