Social media is extremely important for the dissemination and promotion of dinosaur-themed performances; in fact, companies or theaters that commercially operate dinosaur-themed shows can not leave social media. Among them, TikTok and Instagram are two important softwares. It’s no exaggeration to say that if you want to operate a profitable dinosaur-themed theatre, you must invest in these two software platforms and carefully manage their daily operations to ensure your business continues to expand.

Many of our clients who purchase our dinosaur costumes and dinosaur puppets, run dinosaur or Jurassic-themed theatres, so they are extremely interested in operating on social media. Based on our years of experience in collaboration and exchange, we would like to share some tips on how to carefully operate these two social media platforms so that beginners can gain a shortcut to business success.

QUICK FACTS:

#1. Register an account for TikTok and Instagram
#2. Obtain the dinosaur-themed performance props
#3. Create interesting short videos and upload them to TikTok and Instagram
#4. Switching on the live streaming mode is extremely important
#5. Be able to cooperate with online celebrities (influencers) for performances
#6. To promote the offline theatre

1. Register an account for TikTok and Instagram

The first and simplest step! As long as you have a mobile phone number, according to the social media rules in your area, you can register a personal account for TikTok and Instagram. If you are in charge of the company’s operations, try to register the account under the company’s name.

The process is as follows:

• Have your own mobile phone number or Google account
• To register for TikTok and Instagram using your mobile phone number or Google account, simply follow the registration rules of each platform.

2. Obtain the dinosaur-themed performance props

After creating an account, you need to have attractive dinosaur props to enrich your content on social platforms and spread your performance content. An excellent dinosaur performance can attract a large number of views and likes on the platform! As your performance content continues to gain fans and viewers, your Dinosaur Theatre brand has been successfully established!

Recommend 2 mian dinosaur props here:

3 mian ways to obtain the props:

• Log in to Alibaba. This is the largest supplier website in China, and 80% of the goods in the world can be found here. Please enter the keywords for the dinosaur theme products you need in this website, such as dinosaur suit, dinosaur puppet, animatronic dinosaur, etc.
• Log in to Google. Enter the keywords related to the dinosaur products you need on Google, such as dinosaur suit, dinosaur puppet, animatronic dinosaur, dinosaur exhibits, etc.
• Just contact us as X Dinosaurs Production! We have been specializing in providing various dinosaur-themed products for over a decade, and we have absolute confidence in serving your exhibitions or shows.

The above three methods can all meet your needs for finding suppliers! You can identify 3 to 5 professional suppliers to conduct in-depth inquiries with, and then choose the most suitable supplier based on your own needs and budget for cooperation.

3. Create interesting short videos and upload them to TikTok and Instagram

After having the props, it is necessary to shoot interesting short videos and disseminate them on these two platforms. Videos featuring dinosaurs usually have an inherently intriguing quality. People walking around holding dinosaurs in their hands, or wearing dinosaur costumes to hide and play pranks, will receive a large number of views.

Several points for shooting interesting short videos:

• Try to keep the duration within 3 to 5 minutes.
• Highlight the distinctive features of the dinosaur props, such as the ability of dinosaurs to blink, open their mouths, and wag their tails. And present these features in the most direct way to the audience.
• Before shooting, a script needs to be prepared and it is necessary to consider how to quickly arouse people’s curiosity. During the shooting process, the performance should be carried out according to the script.
• You can incorporate the plots of events that were popular at that time into your prop performance. This will attract more young viewers and also evoke resonance.
• The main audience for dinosaur movies are children, so when shooting, it is necessary to consider the kinds of plots that children like, such as adventures, journeys, and the troubles of growing up.

An example of an interesting short video:

4. Switching on the live streaming mode is extremely important

There is no doubt that the launch of the live streaming mode has broken the traditional offline performance mode. If your dinosaur-themed theatre offers wonderful and entertaining performances, you might consider using live streaming to gain a wider audience. Please don’t doubt it. As long as your dinosaur-themed performance can attract people, through the method of live-streaming and donations, your theater will gain a greater profit than in the offline mode, and it will also help to better establish your theatre’s brand.

How to Enable Live Streaming Donations on TikTok >

How to Enable Live Streaming Donations on Instagram >

What kinds of contents are popular in live streaming?

• Interesting, interesting, and even more interesting must be the core theme of the dinosaur-themed performance. You need to use the dinosaur props to demonstrate the interesting characteristics of dinosaurs, such as cute open mouths, blinking eyes, chasing and playing around, etc.
• If you want to maintain long-term attention on live streaming, you must have an attractive storyline to drive the performance. If there are no several long-lasting storylines to follow, the online viewers will soon find it rather boring.
• A large number of the online viewers are children aged 3 to 8 (they are the ones who enjoy the dinosaur-themed performances the most). To create the plot by appealing to children’s perspectives, themes such as adventure and growth can be chosen.
• Leave the possibility of offline performances open, and inform the audience that they can come to your offline theatre to watch even more wonderful performances.

5. Be able to cooperate with online celebrities (influencers) for performances

Once you have established a certain fans-base and traffic through operating the dinosaur theatre on social platforms, you can definitely collaborate with well-known local influencers to present the dinosaur theme performances as comedy or pranks. Strong collaboration often enables one to break through limitations and gain more fans and traffic.

What kind of influencers would be more suitable for cooperation?

• Those influencers with more than 2000 followers are relatively of commercial value. Of course, the more fans they have, the better it will be. However, this depends on your budget for the collaboration.
• Try to collaborate with the influencers who create funny and entertaining short videos. If the influencer has good scriptwriting skills, can give priority to considering a cooperation, even if he doesn’t have many fans.
• Try to collaborate with influencers who have produced works and whose total number of short videos is over 30. And the quality of these short videos is relatively high; they are not the kind that are casually shot and unedited.

6. To promote the offline theatre

If the online theatre operation is going well, then the offline theatre should also be promoted. The dinosaur-themed performances always adhere to a “immersive presentation” approach. Through the combined efforts of on-site sound effects, lighting, actors’ expressions, and interactive elements to amuse the audience, they can create a performance that online viewers cannot experience. Only this way, can build a more powerful dinosaur theatre brand.

How to promote?

• If it’s a short video you uploaded, don’t forget to leave your theatre’s reservation phone number and address at the end.
• If it’s a live-streaming, you can repeat promoting the booking phone number and address of your theatre every 10 to 15 minutes.

Conclusion

The above 6 methods can greatly assist in the operation of your dinosaur theatre! By operating on TikTok and Instagram, your theatre is sure to gain more fans and donations, thereby establishing a sustainable and profitable dinosaur performance business.