The dinosaur exhibition has always been a popular project in the commercial leasing market. Many companies or institutions that operate exhibitions, as long as they present shows themed around dinosaurs, can usually attract a large number of people to come and enjoy. The children couldn’t resist the charm of the lifelike dinosaurs when they saw them.

Although dinosaur exhibitions can bring a lot of opportunities and popularity to businesses, the operators who want to run the DINO EXPO should not be blindly optimistic. They should not think that after purchasing lifesized animatronic dinosaurs, as long as they are randomly placed in the appropriate locations, a highly popular dinosaur exhibition will naturally emerge. In fact, to hold a successful dinosaur exhibition, a lot of preparatory work needs to be done beforehand.

But today, let’s specifically review some bad ideas that should be abandoned for the dinosaur exhibition, so that we can have a good start.

QUICK FACTS:

#1. Don’t just start implementing the dinosaur exhibition based on your own preferences
#2. Don’t skip on-site investigation
#3. Don’t skip market research
#4. Don’t invest more than 1,000m² dinosaur exhibition on your first attempt
#5. Don’t assume that holding a dinosaur exhibition in one place guarantees profits
#6. Don’t blindly buy large dinosaurs
#7. Don’t fail to train the personnel participating in the exhibition

1. Don’t just start implementing the dinosaur exhibition based on your own preferences

One’s personal preferences are of no significance in the overall business operation. Don’t think that just holding a dinosaur exhibition in one venue, you will definitely attract visitors and make profits from it. A rigorous business operation cannot be carried out without on-site inspections and market research. Only doing well in these two aspects, that a successful dinosaur exhibition may be carried out.

The disadvantages of operating an exhibition based solely on personal preference:

• An individual’s needs may not necessarily overlap with the needs of contemporary target customers. The exhibition market is constantly changing. A suitable venue may have hosted a similar exhibition six months ago, so holding another one there might cause local tourists to experience aesthetic fatigue.
• Personal preferences can sometimes lead to a blind optimism about the market, reducing people’s willingness to conduct research or even preventing them from doing so altogether. In practice, this could lead to budget overruns, unexpected problems during site construction, and significantly extended implementation timelines.
• Personal preferences can lead people to blindly believe that whatever they do is right, causing them to lose the ability to listen to effective and practical advice, which may result in failure during the implementation phase.

2. Don’t skip on-site investigation

To hold a dinosaur exhibition, a suitable venue is essential, making it crucial to find a reliable one. This requires the organizers or exhibition management to go to the site to assess the situation and make a reasonable analysis to ensure success. This is the only way to secure a reliable venue to support the dinosaur exhibition operation.

The disadvantages of not conducting on-site investigations:

• The organizers will be completely unaware of what is happening on site. Therefore, when funds and equipment are invested to start implementing the exhibition, the construction time will likely be extended, and the increased investment will far exceed the expected costs.
• Without conducting on-site investigations, will be completely unaware of the surrounding traffic and pedestrian flow. Imagine if a dinosaur exhibition were held in the middle of nowhere, but visitors couldn’t get there by transportation that would be a disaster.

3. Don’t skip market research

A successful dinosaur exhibition must be supported by sufficient market conditions. When a place hosts a dinosaur exhibition, the local or nearby residents must be curious about the novel exhibit, and ordinary families must be able to afford to enjoy a “Jurassic adventure” and have convenient access to the exhibition location for the exhibition, that be successful expo.

Market research essentially involves understanding local residents’ cultural and entertainment consumption habits, income levels, city population, and transportation convenience. The more information you gather, the more likely you are to successfully organize an exhibition.

The disadvantages of not conducting market research:

• They are completely blind to the local entertainment consumption situation. Even if you invest in an exhibition, it may result in very few visitors, leading to operational failure.
• This can lead to an imbalance between one’s own consideration of market and the actual local situation, potentially resulting in excessive spending and making the exhibition unprofitable or even loss-making.

4. Don’t invest more than 1,000m² dinosaur exhibition on your first attempt

Creating a dinosaur exhibition requires a significant investment of resources. A typical dinosaur exhibition of 300-500 square meters or more, with lifelike dinosaur models, artificial vegetation, landscape decorations, and staff management, would cost between 30,000 to 40,000 US dollars. This could be a significant expense for the operator, so we recommend that if this is your first time creating a dinosaur exhibition, the area should not exceed 1,000 square meters.

The disadvantages of large-area investment:

• The biggest problem is that the investment will increase, and it’s impossible to predict whether the returns will cover the costs. The investment cost for a dinosaur exhibition exceeding 1,000 square meters is about 4 to 5 times that of an exhibition of 300-500 square meters.
• If the dinosaur exhibition becomes too large, especially if it’s the first time operating it without any experience, it might result in a lack of specific visitor route planning, leaving visitors with little impression.
• As the area increases, the number of employees will also increase. Without experience, this can lead to an excessive waste of human resources.

5. Don’t assume that holding a dinosaur exhibition in one place guarantees profits

Once the dinosaur exhibition is set up in a certain place, it’s no surprise that people will come and pay to see it. However, don’t blindly assume that continuing to operate exhibition in this place will guarantee a steady return on costs and substantial profits. This is an unrealistic idea. Only making the dinosaur exhibition “move”, and this business could continue in the long run.

Why can’t it be held in just one place?

• People’s desire for novelty has a shelf life; once the novelty wears off (around 14-20 days), their interest in visiting it diminishes sharply.
• Holding dinosaur exhibitions in one place for an extended period, that can diminish the mystique of a brand, making people feel that “dinosaurs have always been there, and you can see them anytime you want.”
• Once the novelty wears off and the mystery is lost, people will be less willing to pay to watch “living dinosaurs”.
• Only touring exhibitions and appearing in various cities, that the brand benefits can be built and relatively high viewing profits can be maintained.

6. Don’t blindly buy large dinosaurs

Although the large dinosaur is a rather impressive exhibit, there is no doubt that it is really expensive. Modern lifelike dinosaurs are all custom-made by hand. Even a small dinosaur model that is 2-3 meters long (with movement and sound effects) is worth around $2,000. If we were to enlarge this body length tenfold, the production cost would be more than tenfold.

Furthermore, your initial dinosaur exhibition area wasn’t very large, so there was no need to place lifelike dinosaurs that were over ten meters long; that would be a waste of resources. We recommend an exhibition area of ​​around 500-800 square meters, where you can place animatronic dinosaurs no longer than 8 meters in length.

The disadvantages of having a small exhibition area but acquiring large dinosaurs:

• The cost of setting up the exhibition will increase significantly, putting pressure on profitability in the later stages.
• Large dinosaurs require a lot of manpower and financial resources to transport and arrange.
• Large dinosaurs play no more significant role in small exhibitions than medium-sized or small animatronics dinosaurs.

7. Don’t fail to train the personnel participating in the exhibition

It’s important to know that setting up a professional dinosaur exhibition requires professionals. In particular, how to carry the dinosaurs, how to replenish their power supply, how to maintain them, and how to check for potential problems. These methods require training for participants to be effective.

For any of the above problems, please contact us for solutions. The biggest concern is that the organizers of the exhibition are overly optimistic, believing that problems can be solved anytime, anywhere on-site. This results in extremely low efficiency in resolving even minor issues.

The disadvantages of not providing training:

• This leads to more problems during the exhibition, requiring more manpower and financial resources to resolve.
• The on-site staff managing the exhibition lacked crisis management skills, which caused small problems to escalate into big ones.
• This led visitors to believe that the staff at the exhibition provided particularly poor service.

Conclusion

If you want to create a successful “dinosaur exhibition“, be sure to avoid these 7 bad ideas. This will help you create a wildly popular dinosaur exhibition and ensure that you have the ability to generate long-term and sustainable profits from exhibitions.

Here’s how to create a profitable dinosaur exhibition for your reference!