According to our calculation, over 60% of the clients who usually want to create a dinosaur exhibition of 500 to 1,500 square meters choose to hold it indoors. Firstly, indoor dinosaur exhibitions are usually the most convenient for implementing charging measures (that is, visitors pay to enter and view the “resurrected dinosaurs”). Secondly, indoor dinosaur exhibitions do not need to consider what the weather is like.

How to create an indoor dinosaur exhibition? We take the “Jurassic Journey” created by the client in Shanghai as a case study and explain it in detail! There are several points to consider, namely “budget planning“, “selection of exhibition venue“, “selection of exhibit suppliers“, “necessary interior decoration and arrangement“, “how layout“, “placement of interactive equipment“, “commercial promotion“, and “implementation“. Based on these 8 steps, an attractive “Indoor Jurassic Journey” can be created.

QUICK FACTS:

#1. Budget planning
#2. Selection of exhibition venue
#3. Selection of exhibit suppliers
#4. Necessary interior decoration and arrangement
#5. How layout
#6. Placement of interactive equipment
#7. Business promotion
#8. Begin to implement

1. Budget planning

Only Creating a meticulous and comprehensive “budget for the indoor dinosaur exhibition”, that takes the first step towards the journey. It is impossible to achieve great things without money, but unrestrained spending is also unrealistic. According to our estimation, the majority of indoor dinosaur exhibition operators are of medium or small scale. Therefore, it becomes particularly important to manage the budget carefully in order to support a successful indoor dinosaur exhibition.

The general framework of the budget is as follows:

• How much does it cost to lease the venue
• How much did the purchase of dinosaur exhibits, models, equipment, etc. cost
• How much should be spent on purchasing atmosphere decorations
• How many people will be needed for the layout of the site
• How much should be spent on post-production promotion and marketing
• How many employees will be hired during the exhibition and how much will be spent on their salaries?
• How much does it cost to purchase souvenirs

The above 7 points represent the basic budget for creating a successful Indoor Dino Expo. Please, based on your actual financial situation, refine and develop a detailed budget plan that can be practically implemented.

2. Selection of exhibition venue

The right exhibition venue is essential for a successful dinosaur exhibition. Even for the second step, a comprehensive consideration must be given to whether the exhibition venue is suitable for hosting the dinosaur exhibition. The more diverse the requirements are met, the more qualified the venue will be.

What factors should be taken into consideration?

• Is the rent for the exhibition venue reasonable? The lower the land rent, the greater the remaining revenue after expenses.
• The visitors flow must be taken into account. Even in the cheapest location, if it is sparsely populated, it will mean that the exhibition will face great difficulties.
• The traffic situation must be taken into account. The best transportation is that it can be reached directly by bus! Secondly, the exhibition site should also be accessible directly by car.
• The exhibition site has ample parking spaces for tourists’ cars.
• At the exhibition venue, various safety plans need to be pre-established in advance, such as “what measures should be taken if a fire breaks out, and how to arrange the escape routes”.

If you have a relatively ample budget, what other factors should you consider?

• The most suitable location is one with high popularity and a well-developed commercial infrastructure, such as shopping malls, children’s amusement parks, playgrounds, museums, and theme cinemas.
• By making use of the crowded areas formed by these commercial complexes, the interior decoration can be arranged properly. Once the dinosaur-themed exhibits are in place, a “Jurassic Adventure” will be complete.

In summary, when you don’t have a large budget, you can choose to set up an indoor dinosaur exhibition in some relatively desolate or sparsely populated areas, such as outdoor squares, forest parks, botanical gardens, gardens, etc. However, the subsequent publicity and promotion efforts must be intensified; otherwise, it won’t be able to attract tourists.

If your budget is relatively sufficient, you can hold the dinosaur exhibition in locations where the business is quite mature, such as shopping malls, commercial centers, cinemas, museums, etc. The only thing you need to consider is how to arrange the exhibition properly and ensure a good visiting experience. The promotion of these mature commercial locations can naturally gain popularity.

3. Selection of exhibit suppliers

This is one of the most important and costly aspects for the success of an indoor dinosaur exhibition. Our suggestion is to first search for reliable sellers on the internet ( and Google and Alibaba, and then send emails or make phone calls to verify whether the suppliers found are professional. Finally, determine a supplier based on the price budget.

The steps to find a reliable supplier are as follows:

• Open Google, enter the keyword “dinosaur exhibit suppliers” or the keyword for the customized products you need, and then select the professional option from the recommendations.
• Open the Alibaba website and search for the professional suppliers by using the product keywords as well.
• Carefully browse the supplier’s website and read the four pages on their official website: the company profile, factory display, product catalog, and production process. This will help you determine whether the supplier meets the required level of professionalism.
• If you are willing to invest a lot of money but still don’t feel comfortable just browsing the web pages, you can contact the supplier to determine the inspection date. Then, go to their factory workshop yourself to check whether they have a professional production line and skilled workers.
• Come to China in person and visit the factories of the suppliers. Use your own perspective to determine whether to proceed with the cooperation.

A reliable supplier should possess the following qualities:

• There are technical and sales professionals who will be in contact with you, and they can quickly answer your questions.
• There are actual cases, especially in the instance of large dinosaur installations at exhibition venues. Also provide you with photos or videos of the production and installation process as your reference at any time.
• There are at least 600 square meters of professional workshops, which are the basic facilities necessary to support production tasks.
• There are at least 10 to 15 skilled workers working on the production line to carry out the tasks.
• It is capable of providing warranty periods and overseas installation services for the produced products.

Welcome to contact “XDINOSAURS PRODUCTION“. As a professional dinosaur exhibits producer, we can solve any problems for you.

4. Necessary interior decoration and arrangement

Since it is an indoor exhibition, there must be some decorations other than the dinosaur models / equipments. For example, artificial ferns, fiberglass volcanoes, artificial palm trees, greenery-covered carpets, wall-mounted plant decorations, fences, signboards and the like. With these items, the atmosphere of “a prehistoric adventure journey, encountering living dinosaurs” can be truly created.

How do combine these?

(1). First, a carpet covered with green plants was laid on the ground near the dinosaur models. The dinosaurs must be placed on the carpet to create an appropriate atmosphere.
(2). Cover the dinosaur’s feet with artificial ferns. This is not only to cover the iron frame beneath the dinosaur’s feet, but also to make it seem as if the dinosaur is migrating in a prehistoric forest.
(3). Decorate the walls around with plant ornaments, making the atmosphere of the prehistoric forest even more profound.
(4). If there is sufficient funds, large volcanoes (which can emit smoke and light) can be purchased and placed at the center or the end of the dinosaur migration scene, thereby enhancing the atmosphere of a “prehistoric disaster approaching”.
(5). The fence is used to enclose the dinosaur models. Firstly, it can prevent naughty visitors from touching the dynamic dinosaur models. Second, it can effectively maintain the integrity of the exhibits and prevent them from being damaged by tourists.
(6). The signboard can guide tourists along the viewing path of the dinosaur exhibition and also provide scientific information about each dinosaur. This is an educational and entertaining decorative item.

How can purchase these decorations?

It is recommended to log in to well-known online shopping platforms such as Alibaba, Amazon, Temu, and DHgate, and enter relevant keywords to purchase decorations. Please purchase the appropriate amount of decorations based on your budget and exhibition area.

5. How layout

A reasonable and interesting display of items and a well-designed decoration layout are necessary to successfully create an indoor Jurassic Journey. From the moment tourists enter the exhibition, they will constantly update their visual enjoyment, encounter dinosaurs of different kinds, and freely move around in the settings of “prehistoric forest” and “volcanic eruption”.

• To plan a meandering walking path, similar to an irregular mountain road, which can fully utilize the limited space and increase the tourists’ viewing time.
• The walking paths can be paved with small pebbles. The stone-paved roads can enhance the atmosphere of the historical landscape.
• Except for the roads, the entire ground is covered with carpet-like green plants. This creates an atmosphere reminiscent of a “primeval forest”.
• On both sides of the ground, approximately 1-3 meters away from the road, various types of animatronic dinosaur models are placed. principle of arrangement is mainly based on the order of carnivorous dinosaurs, herbivorous dinosaurs, and long-necked dinosaurs. Allow tourists to witness both the fierce carnivorous dinosaurs and the gentle herbivorous dinosaurs.
• At the entrance or end of the exhibition, 3 to 5 interactive dinosaur riding facilities are placed. This will enable visitors to pay to participate in the “Conquering Dinosaurs” experience, which will also bring additional revenue for the operators.
• At the entrance or exit of the exhibition, there are stalls selling dinosaur-themed souvenirs, allowing visitors to have something to take home as a memento after this “Jurassic Adventure”.
• At the entrance of the exhibition, large-sized TV screens are set up to continuously show documentaries such as “Dinosaur Planet” or “Walking with Dinosaurs“, in order to enhance the visitors’ interest in entering the exhibition.

The above is a relatively classic layout strategy, which is suitable for implementation by the majority of operators. We welcome customers with more opinions to share their outstanding experiences.

6. Placement of interactive equipment

Interactive devices are particularly important paid interactive facilities in the indoor dinosaur exhibition. For example, dinosaur riding equipment for fun rides, and dinosaur electric vehicles for transporting children. Operators can place these rides centrally at the exit of exhibition. After the visitors (especially children) have finished their tour and viewing of the Jurassic exhibits, they can then attempt to “conquer the dinosaurs“.

• Find a space measuring 15 to 20 square meters, and place 3 to 5 dinosaur rides or about 5 to 8 dinosaur riding vehicles there.
• Employees are required to be on duty, to introduce the fun methods of interactive entertainments to the tourists, and to charge a corresponding fee.

For information about our dinosaur riding equipment and dinosaur riding vehicles, please click here.

7. Business promotion

A good indoor Dino Expo also requires a good promotional to attract visitors. If no one knew that there was a dinosaur exhibition in your city, then this exhibition would be meaningless.

What are the channels for promotion?

• TikTok: Undoubtedly, this is the best platform for promotion.

1.You can establish a platform for your own exhibition and use it to promote and publicize in your local area or the surrounding cities.
2.You can also invite local influencers (even if their fan base is around 3,000 or so. Of course, the more fans is better. It depends on your budget.) to help promotion.

• Facebook: The promotion strategy can also be similar to TikTok. Both text and image posts as well as videos are key contents.
• Local media and forums: Collaboration with the media is a traditional model. Its advantage lies in being able to convey information relatively well to the older groups, such as parents of children. This way, it can also potentially increase the probability of bringing their children to visit the exhibition.

Objectives for cooperation promotion:

• School: Communicate with the leaders or managers of local kindergartens, primary schools and secondary schools to promote the dinosaur exhibition. The school can enable students to acquire extracurricular knowledge and enjoy the fun of interactive teaching. Some of the funds from the exhibition can also be allocated to the school, allowing them to organize publicity.
• Museum: If there is a museum in the area, a joint promotion campaign can be launched for the dinosaur exhibition. Once tourists purchase tickets to visit the dinosaur exhibition, they can visit the local museum with the ticket stubs and carry out joint interactive activities. Museums can rent some dinosaur models from the exhibition as attractions, and the operator of the Expo can also raise ticket prices to obtain higher profits. A portion of the funds thus obtained can be given to the museum as a joint reward.
• Theme Park: The marketing strategy for its promotion can be similar to that of a museum. As a result, the exhibition operator can also take advantage of this opportunity to purchase more dinosaur models and sell them to theme parks.

After the promotion strategy on the platform was determined, doing integration of these two aspects – the “trophy sales” and “advance ticket sales“, obtaining cash flow directly. To set up “dinosaur-themed souvenirs” selling booths at the exhibition, items such as T-shirts, mugs, books, and toy models with dinosaur themes are all best-selling products.

The tickets sale secures the exhibition’s income in advance. This income can be sold at 70% – 80% of the full ticket price. The main strategy is to tap into the mentality of the first wave of “tourists taking advantage of the situation for freebies”. Once the first wave of tourists arrive and have a good experience, more tourists will come as the word-of-mouth spreads.

8. Begin to implement

After completing the exhibits, decorations, and publicity and marketing, it’s time to implement the indoor dinosaur exhibition. After careful planning and layout in the early stage, you only need to arrange the venue and staff to arrange the specific exhibits and install the large dinosaurs. Within 3-5 days, you can create a dinosaur exhibition in a space of 1,000-3,000 square meters.

The specific implementation is as follows:

• The dinosaur models that had been bought back to the warehouse were loaded onto large trucks one by one.
• While the dinosaurs are being loaded onto the truck, the prepared decorations (artificial vegetation, carpets, rockery, etc.) are also loaded onto the truck.
• Instruct the truck driver to deliver the goods safely to the outskirts of the exhibition area.
• Arrange personnel to fence off the exhibition area in preparation for setting up the exhibition. (If it is a confined space, start setting up the exhibition directly inside)
• Use forklifts and handcarts to move the dinosaur models and decorations to the exhibition space one by one
• Place each dinosaur in the planned position and pose it facing the audience.
• Lay the green carpet on the ground.
• Artificial ferns, palm trees, rockery, etc. are placed in the exhibition space to create a Jurassic atmosphere.
• Create a path for tourists to travel.
• Turn on the power one by one to check whether the dynamics animatronic dinosaur models are OK.
• Check if there is any problem with the audio equipments.
• Display the promotional posters outside the dinosaur exhibition to arouse the interest of tourists who see it.

Video demonstration of setting up an indoor dinosaur exhibition:

Conclusion

The above 8 steps can help you easily create an “indoor Jurassic journey“, so that interested tourists are willing to pay to enter and watch the moving and roaring dinosaur models and experience the exciting Jurassic adventure. If you also want to create an “Indoor Jurassic”, you can and contact us for more details.

Indoor Jurassic Journey Video: