Besides the dinosaur exhibition and animal exhibition, a popular exhibition is the “Giant Insect World Exhibition“. They are giant, handcrafted insect models that are automated and dynamic. Integrating insect robots like that into the exhibition halls of museums or theme parks would definitely be popular attraction.

In the past, our giant insects have been exhibited in natural history museums in Switzerland and Taiwan. In particular, at the National Natural Science Museum in Taiwan, they attracted reports from television stations and explanations from insect experts. Children are especially eager to explore the fascinating world of giant insects during the summer holidays.

The following are the steps on how to build a giant insect world exhibition, for potential clients’ reference.

QUICK FACTS:

#1. Make a good budget
#2. Market research is must
#3. Purchase appropriate quantity of animatronic insect models
#4. Go on-site to inspect the exhibition location
#5. Relocate exhibits and decorations to the exhibition venue and prepare for the exhibition
#6. Need to do a good job of publicity & promotion
#7. Establish reasonable exhibition fees
#8. Train on-site management personnel
#9. Let’s get started!

1. Make a good budget

First, you’ll need a preliminary exhibition budget! Including the necessary exhibits and decorations in the budget! Only a good budget can guarantee the first step in establishing your insect world exhibition, allowing the exhibition to proceed smoothly with reasonable investment.

What exhibits or decorations are included in the budget?

• The giant animatronic insect or bug models or sculptures is the main attraction and the most important element.
• Venue rental costs. A suitable venue is essential for a successful insect exhibition, making rental costs a key factor in revenue and expenditure.
• Salaries of on-site management and execution personnel.
• Need to purchase various decorations, such as artificial vegetation.
• Promotional expenses.

2. Market research is must

Only conducting thorough market research, could create a successful and profitable giant insect world exhibition. The importance of a market lies in foot traffic and consumption ability. Only after thoroughly researching these two factors, may have a chance of creating a successful insect exhibition.

How to conduct market research?

• The consumption habits of local residents, especially their habits of participating in exhibitions and organizing children to visit museums.
• Whether local residents are willing to spend on entertainment, especially on entertainment for their children.
• Is the exhibition venue convenient for transportation and people’s travel? Only a good location can attract a large number of people.
• Does the area have a natural history museum? The existence of a natural history museum would create an early impression of the bug world for local children, which would be beneficial for exhibiting giant insects.

3. Purchase appropriate quantity of animatronic insect models

After completing the budget and market research, the next step is to consider purchasing appropriate number of animatronic insect or bug models. We recommend accommodating an appropriate number of insect exhibits based on your exhibition area.

Recommend 15-20 giant insect models for an area of 1000-1500 square meters; For an area of 1500-3000 square meters, we recommend 25-35 giant insect models! If you are still unsure about the quantity of exhibits, please feel free to contact us at any time to discuss the details.

Three methods to obtain quality insect exhibits:

• (1).Contact us directly (X Dinos Production), not only to create animatronic insect models for you, but also to serve your exhibition planning details.
• (2).Please open Alibaba and search for keywords related to insect models to find animatronics model manufacturers from China.
• (3).By searching for keywords such as animatronic insect models on Google, could find the manufacturers from China and other countries.

How to determine a reliable manufacturer?

• There are over 20 different types of insect models displayed on the company’s official website, along with real factory production processes.
• The model company has real overseas performance displays.
• The company’s professional sales-personnel have sufficient industry experience and knowledge to accurately answer your questions and propose feasible execution plans.
• The company has official video channels such as YouTube, Facebook, Instagram, etc., and has a large number of insect model videos on them.

4. Go on-site to inspect the exhibition location

To hold a successful insect world exhibition, must go on-site inspections. Attention should be paid to whether the transportation at the location is convenient, the distance between local residents and the exhibition venue, and the level of entertainment consumption among residents. Only mastering a considerable amount of on-site information, could result a successful event be held.

The reasons for the inspections are as follows:

• Convenient transportation may make it easier for tourists to reach the exhibition.
• Of course, the closer the distance is better. If residents can reach the exhibition within 10-20 minutes, it is the best location; Next is the location where buses and subways can be connected; At least, is to be able to drive and have enough parking space.
• Residents need to have a high level of recognition for recreational consumption. You can visit local shopping malls, bars, amusement parks, and other places where young people gather to investigate, which can also clarify the level of entertainment consumption.

Note: If you hold it directly in a well-known local mall, it is the best location.

5. Relocate exhibits and decorations to the exhibition venue and prepare for the exhibition

After the on-site inspection is completed, the exhibition venue can be rented, and personnel and logistics can be organized to move large insect exhibits and decorations to the exhibition site. After the items arrive at the exhibition site, it is necessary to organize manpower to prepare for various pre launch layout work.

What should be noted when relocating exhibits?

• Manual supervision is required to ensure that complete exhibits arrive at their destination.
• Determine what type of truck is suitable for transportation based on the number of exhibits.

How to prepare for the layout of exhibition?

• Firstly, it is necessary to plan the route for tourists to travel. In a limited space, setting a winding and long route is the most suitable, which can prolong the viewing time of tourists.
• Insect exhibits need to be arranged along the planned route. It is important to prioritize well-known species and display lesser known ones in sequence, which can effectively stimulate tourists’ enthusiasm for viewing.
• 在Arrange various artificial flowers and plants along the route and at locations occupied by insects, in order to create a mysterious and natural insect world.
• Placing scientific information about each insect in the form of display boards in front of insect models, that can effectively provide visitors with scientific knowledge.

It is recommended to purchase decorations such as artificial flowers, plants, and vegetation on platforms such as Alibaba or Amazon.

6. Need to do a good job of publicity & promotion

While you start arranging the exhibition work, you also need to carry out promotional activities for the exhibition. You need to let as many people as possible know where your exhibition is and what interesting and novel content it has. You also need to study which channels can most effectively attract visitors to come and explore the exhibition.

What are the promotion channels:

TIKTOK: there is no doubt that this is the best publicity platform.
1. You can set up an account for your insect world exhibition or show, and invest some funds appropriately for promotion and publicity in your local area or surrounding cities.
2. You can also enlist the help of local influencers (even if their fan base is around 3,000 or so. Of course, the more fans the better. It depends on your budget.) to promote your exhibition.

FACEBOOK: This platform places greater emphasis on recommendations related to life and travel! Similarly, you can adopt the same promotional approach as TIKTOK, but it would be better to meticulously prepare the promotional materials in the form of pictures and texts.

X: The promotion strategy can also be similar to FACEBOOK. Both pictures and videos are key contents.

LOCAL MEDIA & FORUMS: Collaboration with the media is a traditional mode. Its advantage is that convey information relatively well to the olders, such as parents of children or grandparents. This way, it could also potentially increase the probability that bringing the children to visit the exhibition.

PROMOTING INSECT EXHIBITION CONTENT WHILE DRIVING ON THE STREET: This is a traditional mode, but it is an effective one. Once locals hear that there is a giant insect exhibition at a certain place, a significant number of them are sure to bring their children to visit.

Please ensure that the investment in the above-mentioned promotion platforms does not exceed $1,000 – $3,000. This way, it won’t involve a large-scale diversion of the total funds you have set aside for your dinosaur show. It’s also a good way to achieve great results with limited resources.

Objectives for Cooperation Promotion:

SCHOOL – Communicate with the leaders or managers of local kindergartens, primary schools and secondary schools to promote the insect exhibition. Enable students to acquire extracurricular knowledge and enjoy the pleasure of interactive teaching. Some of the funds from the exhibition can also be allocated to the school, enabling them to organize publicity.

MUSEUM – Jointly promote the insect exhibition. Once tourists purchase tickets to visit the insect exhibition, they can visit the local museum with the ticket stubs and participate in the joint interactive activities. Museum can rent out some of the giant insect models in the exhibitions to attract more visitors, and the operators of insect exhibitions can also raise ticket prices to obtain higher profits. A portion of the funds thus obtained can be given to the museum as a joint reward.

THEME PARK – The marketing strategy can be similar to that of a museum. As a result, the exhibition operator can also take this opportunity to purchase more giant insect models and sell them to theme park.

After the promotion strategy in the platforms has been determined, it is necessary to incorporate the most direct methods of generating cash flow, namely “selling souvenirs” and “pre-selling tickets“. To do a good job in the peripheral “Themed Souvenirs” selling booths at the exhibition, items such as T-shirts, mugs, books, and toy models with dinosaur or giant insect themes are all best-sellers.

And the advance sale of tickets can bring in the revenue. This income can be sold at 70%-80% of the full ticket price. The main strategy is to tap into the mentality of the first wave of “tourists taking advantage of the situation for freebies”. Once the first wave of tourists arrive and have a good experience, more tourists will come as the word-of-mouth effect spreads.

7. Establish reasonable exhibition fees

One thing that needs to be done before the exhibition starts is to set a reasonable fee for visitors (i.e., ticket price). This requires a benchmark or depends on the local cost of living. Organizers create exhibitions to make more money, and only reasonable ticket prices will incentivize them to do a good job.

Reference for pricing standards:

• You can refer to the ticket prices of local entertainment venues, such as children’s playground, natural history museum, science and technology museum, and scenic spot.
• After considering the above pricing information, you can slightly increase or decrease your insect exhibition ticket prices by 10%-25%.
• If there are no comparable entertainment venues to reference, you can use the median local wage level as a guide. Set the ticket price at around 1%-3% of that median.
• If the insect exhibition is particularly large in scale and content, its fee can be set at around 5%-10% of the median wage.

The best way to organize an insect world exhibition is to make it a touring exhibition between different cities. You can’t just think that you can recoup your costs or even make a profit in one-time exhibition, which takes about 15 to 30 days! A sustainable development mindset is essential to building a reputation and cultural IP, which in turn enables continuous profitability. Therefore, the ticket price cannot be too high, otherwise it will easily lead to overexploitation.

8. Train on-site management personnel

A crucial factor in the success of an exhibition is the quality of its management personnel! Only responsible and efficient on-site managers can ensure the success of an exhibition. They are an indispensable force in the success of an exhibition. Therefore, it is necessary to provide relevant personnel with simple yet systematic training.

How to train?

• First, rules for receiving tourists should be established and communicated to management personnel.
• When anticipating a large number of visitors, it is essential to manage the situation in an orderly manner and for management personnel to rehearse such actions.
• Anticipate potential accidents on-site and provide managers with training exercises to respond to such emergencies.
• Training on-site management personnel is essential to explain the exhibition rules in order to effectively address unsuspecting visitors and to restrain uncivilized behavior within the rules.

Note: The founders need to think carefully about the above training and put it into writing to train the relevant managers in the shortest possible time.

9. Let’s get started!

Once you’ve done all eight things above, set aside a nice holiday and start your insect world exhibition! Children will be immersed in your carefully designed “Insect Natural World,” embarking on a journey through giant insects.

Things to note during the exhibition:

• The insect exhibition is scheduled to begin the day before or on the day of a holiday when people are resting.
• Offering discounted ticket prices the day before or on the day of the visit, could attract more tourists.
• Pay attention to tourists’ feedback during their visit and actively adjust solutions to problems encountered in actual operation, with the aim of providing tourists with the best experience.
• Review the problems encountered each day during the exhibition and actively corrected our operational practices and services.

Conclusion

If you do the above 9 things well, you’ll have a high chance of successfully organizing a giant insect world exhibition. This kind of journey that allows visitors to wander among giant insects, and will garner excellent reviews, making your exhibition a sustainable cultural IP.